Home Business Insights & Advice Small changes you can make to your company’s online presence to boost its reach

Small changes you can make to your company’s online presence to boost its reach

by John Saunders
22nd Jun 22 3:10 pm

In the modern business world, there is no escaping the impact that technology has had on everything from sales to marketing and beyond.

Whatever industry you operate in, you need to be thinking about how you can get your company’s name out there and make waves in relevant online communities.

Online is the key to the future survival of businesses around the world and across the business landscape, so if your business hasn’t taken the time to explore all its options, then now’s the time to do so.

While you might think that building a robust online presence takes a lot of time and money, that’s not always the case.

To begin with, there are many ways you can quickly and easily enhance your firm’s digital reach and get it noticed online.

Keep reading, and we’ll share some of the simple ways you can boost your company’s online presence and get it noticed by your target audience.

Conduct an audit

Before you start looking at what you need to change about your company’s online presence, you need to consider what presence you actually have. So, the first step is to review your company’s online presence and find out where it is being mentioned, what accounts it has on platforms such as social media and discussion sites, how they are performing, where else it is mentioned and how it is viewed. Whether the mention was made by your company or not, you need to find every instance of your company being mentioned online and review it, so you can work on improving its online presence.

Refresh the design of your website

If your website’s layout and design are old-fashioned and haven’t been updated in a while, then an overhaul could be in order. While this might sound like a tall order, it doesn’t have to be if you collaborate with the right website design agency. If you work with a team like Contra, they can help you to turn your web design ideas into reality and transform your website with ease. By using this web design agency, you can save your time and get a professional site that meets the ever-rising expectations of today’s internet users.

Respond to online comments

Comments on review sites, social media and discussion forums can be a valuable resource for your business if you make use of them correctly. So, now you know where your business is being mentioned online, you can start to respond to relevant enquires or any praise/ criticism you might receive. Even a critique can be useful, especially if you respond politely and make it clear what your company is going to do to resolve the issue and ensure that it doesn’t happen again. Where possible, you should respond to online comments promptly, so use monitoring software to keep you informed when new comments are made about your organisation. You’ll then be able to stay on top of any mentions your business gets online and show the world that your company is dedicated to responding to and supporting everyone.

Enhance your social media strategy

Some small business leaders might think that social media isn’t something they should spend their time on, but they’d be wrong. Social media can make a major difference to your company’s online reach and can help you to generate valuable leads, share important business updates and interact with clients and potential customers. Therefore, it’s vital that you consider your current social media strategy and how you could improve it. It’s not enough just to have an account on relevant social media platforms; you also have to post regular content and respond to comments. Make a plan to spend some time on social media each week and use online tools to save yourself time when managing your corporate social media accounts.

Start a business blog

If your company’s website doesn’t already have a company blog, then you should consider launching one to help your company to achieve its SEO goals and generate potentially profitable new leads. Blogs can be a great way to target lower traffic keyword phrases and make your website a valuable resource for customers and interested internet users, who could turn into customers. They can also be useful for running a social media strategy, as you’ll have regular content to share across a range of platforms. There are many benefits of blogging for your business, so if you don’t already have a blog, then consider adding one to your site.

The bottom line

Enhancing your website doesn’t mean completely revamping it. Sometimes even the smallest of changes can make a major difference. Use this article to find ideas and ways to keep adapting your website over the coming months and years. The result will be a valuable resource for readers and a website that drives conversions that can help your company grow.

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