Women’s fashion chains Oasis and Warehouse have bought the Shoreditch based start-up, The Idle Man.
The Idle Man launched in 2014 and was formed by a former Asos menswear buyer selling big fashion brands and house their own designers.
Hash Ladha, Oasis and Warehouse group chief executive said, “We can bring scale to The Idle Man’s proposition as well as infrastructure support, and the brand allows us to tap into the growing demand for fashionable menswear through a credible and well-established brand.”
Oliver Tezcan, managing director and founder of the Idle Man, said: “This is the start of a very exciting journey for us, we will now have a platform from which we can scale up, attract new customers and develop our own brand wholesale proposition and international business.”
The amount that was paid for the acquisition has not been revealed, however the company employs 22 staff and had assets of £820,000 on 31 August 2018.