HomeBusiness NewsBusinessBusiness GrowthKFC UK & Ireland and Deliveroo announce major UK expansion

KFC UK & Ireland and Deliveroo announce major UK expansion

by LLB Finance Reporter
18th Mar 21 8:35 am

Deliveroo and KFC UK & Ireland today announce a major expansion of their partnership, with the launch of up to 200 new restaurants across the UK this year. The companies have also signed a new, multi-year partnership with exclusive offers only on Deliveroo. This growth comes following the incredible success of KFC on Deliveroo with the launch of 130 sites in 2020.

The expansion means that KFC, famed for its iconic Original Recipe fried chicken, will be available to Deliveroo customers from around 330 sites in around 100 new towns and cities, meaning around ~4million more people will have access to the Colonel’s finest, freshly prepared food delivered in as little as under 30 minutes.

To mark this exciting expansion, KFC and Deliveroo are re-running the highly successful 20% discount offer on ‘Wings Wednesday,’ available to order from all restaurants via the Deliveroo platform.

The expansion comes as KFC and Deliveroo officially move into a ‘Strategic Growth Partnership’ in the UK, which will bring exciting benefits for fried chicken fans, including:

  • Nationwide coverage: KFC fans can now order from new locations such as Corby, Dorchester and King’s Lynn.
  • Exclusive promotions: KFC fans can delight in 20% off on ‘Wings Wednesday’ exclusive to Deliveroo customers

Stephen Goldstein, EVP Restaurants at Deliveroo said, “We are extremely proud that, at this critical moment in KFC’s growth trajectory, they have chosen to expand with Deliveroo. The expansion means that even more fans of KFC can now enjoy their legendary food from the comfort of home. We are honoured to be able to offer some amazing exclusive deals, such as the 20% off Wings Wednesday, and are excited to delight an ever-growing number of KFC’s fans across the UK in the year ahead.”

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