Home Business News Brits vote in-home broadband upgrade more important than a new fridge

Brits vote in-home broadband upgrade more important than a new fridge

by LLB Tech Reporter
4th May 21 12:20 pm

New research unveiled today by BT reveals that Brits believe finding a reliable home broadband provider is now more important than finding a gas or electricity provider.

The study, commissioned as Brits begin a cautious return work, found that 78% of office-working Brits claim their reliable wifi gives them the confidence to continue working from home for part of the week, with the ideal split being three days at home and two days in the office.

BT’s research also reveals the growing importance the nation now places on reliable broadband, with 45% of Brits opting for an all-inclusive home broadband upgrade over a new state-of-the-art fridge (24%) or a surround sound system (20%).

Over half of Brits (54%) claimed to spend the most time choosing a broadband provider to ensure a reliable in-home connection, trumping electricity (30%), gas (26%) and insurance (21%), whilst over a third (34%) claimed that the wifi going down or people using too much bandwidth is their top family “pain point,” leading to the most rows.

Matt Hughes, Broadband & Home Director at BT said, “As the country looks to return to the office in some form, it’s clear that having a reliable home wifi connection is more important than ever, and a driving force behind many of the reasons Brits will work from home for at least for part of the week.

“Halo 3+ comes with Hybrid Connect which combines the very best home broadband from BT with EE, the UK’s number one mobile network, meaning our customers can rely on having a truly unbreakable connection in their homes.”

BT’s new Hybrid Connect device works with BT’s Smart Hub 2 to automatically connect to the EE mobile network for back up if required. Hybrid Connect also works with BT Complete wifi, so whether connected to broadband or the EE network, customers will continue to receive a signal in those hard-to-reach places in the home. When the broadband connection is restored, it will automatically defer back to the fixed connection, minimising any interruption to internet use.

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