Home Business News Tapad and Relay42 partner to expand device identifiers

Tapad and Relay42 partner to expand device identifiers

by Peter Smyth Tech Journalist
18th Jun 20 5:37 am

Tapad, a global leader in digital identity resolution, has partnered with Relay42, a global leader in data marketing technology backed by Artificial Intelligence (AI).

The partnership will provide brands and agencies across EMEA and APAC with a greater range of digital device identifiers to actively support a variety of business objectives, including enhanced consumer experiences.

Relay42’s platform for Intelligent Journey Orchestration, which empowers businesses to transform fragmented customer interactions into seamless journeys, will be enhanced by Tapad’s global, privacy-safe digital cross-device solution, The Tapad Graph.

For Relay42, this will enable customers more flexibility and control to accurately map customer journeys across channels and devices and to optimise their campaigns for efficiencies, by expanding their first-party data with a wider range of digital IDs, particularly mobile.

Rogier van Nieuwenhuizen, CEO at Relay42 said, “We’re committed to helping more brands move toward proactive Intelligent Journey Orchestration. This way, marketers can implement relevant end-to-end journeys across all channels and all touchpoints, based on real-time customer data.

“This partnership with Tapad increases the scope within which we’re able to do this. Relay42 and Tapad are two best of breed solutions, built by design to interact and collaborate within the same ecosystem – which is essential as we transition to a cookieless world.”

Tom Rolph, Vice President, International at Tapad added, “By partnering with Relay42, brands and agencies will have access to a greater scope of digital identifiers, helping them more effectively execute and optimise cross-device campaigns.

“As an industry, collaboration is key for growth as we re-create the ecosystem around solutions that are not entirely reliant on third-party cookies.”

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