When it comes to growing your Instagram account, there are so many articles available on the topic that it can be difficult to know which ones to believe or which ones give you those important points that can help your growth strategy.
It is widely accepted that there are two different growth strategies on Instagram, you have the organic growth strategy and the buying follower’s strategy, but which one is better? And should you ever buy followers at all? Here we find out more.
What is organic growth
Organic growth is the strategy that is deployed when you want to grow your account with real, active Instagram users. These strategies take a long time to actualise and are the culmination of months if not years of hard work. The organic growth strategy focuses around engaging with others users’ content in the hope that they will engage with yours in return.
The idea being that the more you engage with others, the more they will engage with you. One of the most effective ways to do this if you don’t have the time to do it yourself is by utilising a growth service. If you are unsure what this is, keep reading!
What is a growth service?
A growth service is a business that specialises in growing your Instagram for you on your behalf. They use the organic methodology of engaging with other content, following other users and then unfollowing them.
This builds your follower to engagement ratio which is a key aspect of getting your account noticed. Growth services like Growthoid give you an account manager that you can discuss your market niche with who will then grow your account on your behalf.
As we said, the organic growth strategy can take years if you do it on your own, but with Growthoid, they can manage it all in house and give you the same results but in a far shorter time frame.
One of the best things about this service is the targeted approach you can take, you can really work out which audience you want to engage with, this will result in higher engagement levels on your account if you get it right. You can adapt your strategy quickly and easily if you feel as though it isn’t yielding the expected results.
What about buying followers?
When it comes to buying followers, you will usually read articles that state that it is better off avoided because they can damage your follower to engagement ratio. Whilst this is true, it is better to have real people following your account, if you are smart, you can give your account a quick boost if you need it.
The thing with organic users is that they engage with your feed, you need to emulate this. Buzzoid provides a cohesive service that is delivered quickly to your account, but you need to make sure that you are not only buying followers you are buying at least 10% of your total order in likes.
This means that you are keeping the Instagram algorithm happy. This is the algorithm that will get your content on the explore page, so you need to make sure that you leverage this in the correct way, by purchasing followers and likes, you are balancing out the ratio and will increase your chances of this.
So, should you buy followers?
A lot of people will tell you not to waste your money on buying followers, however, if done correctly, we think it can be worth your time.
The best course of action for you to take to ensure that you don’t tip off any of Instagram’s algorithms that could block your account (yes buying large numbers of followers can do this) is by using both the growth service and buying followers. You can use the growth service in the background to get you the audience that you want on your account, but you can use the followers that you paid for to almost back fill as it were.
Higher follower numbers add a veneer of popularity to your feed that you may struggle to get when you are first starting out, so by using the two together concurrently, you will find that you get better results. Like with anything, too much of it can be a good thing, so make sure you drip feed the followers onto your account and don’t just throw thousands on there.
Take your time and be sensible with your purchases.
Buying followers is often widely frowned upon, especially on Instagram, but if you are smart about it, you can boost your account whilst allowing it to grow in the background.
Use both organic growth services and buying followers to firstly give you a boost and then to really target your audience and your niche. When buying followers, you will need to make sure that you are buying at least 10% of your overall order in likes as well.
This keeps your follower to engagement ratio at the correct levels and Instagram will look to feature you on the explore page. Don’t get hung up on whether or not buying followers is good or bad, be smart about it and watch your account flourish.