Are you thinking about hiring a brand strategy agency to help improve your business? When you are trying to grow, bringing in experts is a useful move that can assist you with your goals. Being a business owner means you have a lot of responsibilities and you cannot possibly be able to take on every task at once. Namely, freshening up and improving your brand strategy is something that takes up a lot of time. So, calling on an agency is recommended to take you to the top.
But, if you have never worked with a brand strategy agency before, it can be hard to know what to look for. So, here are some questions you should ask before hiring a company.
What is your process?
When it comes to brand strategy agencies, they are all going to operate slightly differently. While they might target similar things for your business, they will all be unique when it comes to their process and how they set out to achieve your goals. It can be beneficial to ask them about how their strategy will work once you hire them. Most reputable brand strategy agencies will be happy to go into detail about how they can achieve your targets. After all, they are experts and should know what they are doing.
In addition, you can ask the team about how they will deliver the results to you. For instance, you might want to receive reports monthly to keep you in the loop. Again, a brand strategy agency will already know this and might be able to adapt to suit your needs. Asking questions at the beginning is a good thing and it is a way to ensure communication is open and honest before hiring.
How many years of experience do you have?
Working with a new brand strategy agency is not always a bad thing. They can have a fresh and young team that is ready to put in a lot of hard work. But, there is no doubt that it can give you peace of mind if the company has at least a few years of experience behind them. If this is your first time working with a brand strategy agency, this is going to give you the confidence and security to leave your business in good hands. It can be difficult to hand over the reins for such an important task. So, when you know that an expert is going to be working on your brand strategy, you can relax and leave the hard work to them.
So, do not be afraid to ask a brand strategy agency how many years of experience they have. You can also ask them about their training and whether their team enjoys ongoing teaching to keep up with developments in the field and the latest trends. Again, a brand strategy agency is going to be more than happy to talk about this with you.
Have you worked with any big brands before?
A brand strategy agency that has worked with big names can put your mind at ease. After all, if these big brands have trusted the team with this task, this means you can too. Therefore, when you are communicating with the team, ask them for examples of clients they have worked with. They may be able to tell you some brand names, as well as talk you through some of the results they have achieved.
The most important thing to remember is that results are what matters. While it can be comforting that a brand strategy agency has worked with names you recognise, you also want to make sure they are achieving their goals with them.
Do you specialise in certain sectors?
Industries can be very different. For instance, a brand strategy for a food company can look very different from a strategy for a healthcare company. Thus, you may wish to find an agency that specialises in your sector. This way, you can know that they are keeping up with the latest trends that affect you, as well as have experience with similar brands.
Again, if you have never worked with a brand strategy agency before, it can be difficult to know what to expect. So, you will find it beneficial to look for things that put your mind at ease and let you know that the team are experts when it comes to your industry. Choosing a general brand strategy agency is not a bad thing. But, if you feel like your industry has intricate needs, this can be something to think about.
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