Online hotel booking sites agree to end ‘misleading sales tactics’


Trivago and Expedia are among six online hotel booking sites that will end misleading sales tactics, after an investigation.

The competition Market Authority (CMA) investigated Booking.com, Hotels.com, ebookers and Agoda also. The CMA said “serious concerns” were raised over tactics used.

Andrew Tyrie, chairman of the CMA said,“The CMA has taken enforcement action to bring to an end misleading sales tactics, hidden charges and other practices in the online hotel booking market. These have been wholly unacceptable.”

The watchdog has said the online companies must take changes by 1 September, their compliance will be monitored.