Leading wholesaler is reassuring their customers that their Christmas confectionary stock is still available

Retailers in Watford struggling to source Christmas confectionery for their stores are being reassured there is ample stock for sweet-toothed customers.

Outlets across the city are facing shortages due to stock and driver disruption, but leading confectionery wholesaler Hancocks is reassuring customers that stock is still available.

The depot in Watford has seen an increase in trade, but are keen to advise independent retailers, online sweet sellers and other stockists that they have over 148 tonnes of sweets in the depot – so plenty to go around.

The wholesaler is experiencing a change in buying patterns with retailers purchasing much earlier than in previous years.

They’ve seen a rush of orders online after news reports of Christmas shortages and the ongoing impact of a shortage of HGV drivers and are now seeing customers flock to store to purchase the confectionery they need.

The store manager at Hancocks in Watford, Reza Abbasi said: “Recent weeks have been busy both in store and click and collect with customers stocking up on both Halloween and Christmas. For Christmas, we’re definitely seeing local retailers stock up much earlier than normal but that’s not a bad thing.

“They’re definitely planning ahead, especially with last Christmas being such a muted celebration. Confectionery is central to Christmas and with families more likely to celebrate together, it will play an important part in festive indulgences and gifts.”

Reza continued: “Like all our stores, Watford offers traditional shopping as well as a click and collect option. Our online sales have grown considerably over the last two years, but the bricks and mortar stores are still and always will be hugely important to us.

“Not every customer likes to shop online, and we enjoy offering that personal touch and sharing our extensive confectionery knowledge which face to face interaction brings. There are also great deals and offers to be had in store.

“Our message to local retailers who haven’t stocked up or need to re-stock is that there is plenty of confectionery to go around. You and your customers will certainly be able to celebrate the festivities with all your favourite chocolates and sweets.”