Home Insights & Advice How to optimise your eCommerce business in 2022

How to optimise your eCommerce business in 2022

by John Saunders
27th Jan 22 3:56 pm

Growing a business online has never been more accessible, yet how can you make yours stand out from the rest? With countless programs and guides on where to begin, it can be overwhelming. Thankfully, this guide has compiled the basics you’ll need to know to take advantage of 2022.

Choose the right platform

This is the first and most essential step in setting yourself up for success. If your platform fails, so do you. Make sure you select the right platform when starting or updating your business to ensure you meet the expectations of your clients. Look for mobile checkout and product page improvement services like those found on https://amasty.com/ to determine what is best for your business.

You want your platform to be bug-free and easy to use. Clients and consumers don’t want to be inundated with pop-ups and tabs that hinder them from finding what they’re after. A user-friendly interface encourages visitors to explore and learn more about your business by making a good first impression the moment your page loads.

Take advantage of SEO

You want your content to be the first search result, ideally so that it receives more recognition. In reality, you want to aim for the first page or two in a search engine. This is mainly accomplished through SEO strategy. Search Engine Optimised content utilises keywords and key phrases to get noticed by the algorithms at work, moving your content up in the rankings.

Knowing this, don’t abuse SEO to spam words and phrases to get rankings. The algorithms are smarter than that, constantly learning and adapting. Littering your content with keywords and phrases will harm your results, not improve them. Learn to incorporate them naturally into your content for the best results, or consult experts to help you!

Know your audience

The best way to sell to someone is to know who you’re selling to—and so much of that information is now available online. Use social media to identify your target audience by several factors such as age, location, occupation, etc. to determine how best to reach them. Some platforms provide tools that allow you to gain more in-depth insight into what products your audience likes.

Once you know your audience, you know how to sell to them. Younger audiences aren’t so keen on formal marketing campaigns in the same way that older audiences can view more casual practices as unprofessional. Know who makes up your audience so you can better reach them.

Connect with your clients

Those who visit your site want to know who you are and what you stand for, and you can use social media to convey that position. Leverage social media to comment on current events in a tasteful way without overstepping.

On your platform, an About Us page is essential. Users want to know about the origins of a company or just some fun facts about the founder or owner of the business.

These details enhance the overall experience by connecting with the consumer, which builds trust in your product. While it may not seem like a relevant page because it doesn’t sell a product, its purpose is to sell you as a trustworthy business. Don’t let that opportunity go to waste!


The best practices for developing your e-commerce business in 2022 revolve around knowing how to multitask. Not only will you need to research what type of platform works for you, but you’ll need to learn how to market your business using SEO content so you don’t rely solely on paid advertisements. You’ll also need to know your audience and how to connect with them to get the best results. Invest in your business using these tactics, and set yourself up for success.

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