If you’re like most companies, you’ve likely heard about the power of SEO. Organic optimisation is the single most powerful part of any business’ website performance. More than that, though, it’s a key part of the buyer’s funnel and getting users to convert to customers. The problem, though, is that it’s tough to handle SEO on your own. SEO requires some expertise, and it’s a fairly complex subject. Because SEO is always changing, hiring an SEO professional who can stay on top of things is your best bet. How do you find the right SEO agency to handle all of your digital marketing needs, though? This quick guide can help do just that.
Look for specificity
SEO is difficult, but it’s not mystical by any means. There’s no special knowledge involved, only lots of study and work. You’ll want to look for companies that can tell you exactly what they’re doing and how it’s being done. If they know how search engines work, pay attention to detail, and stay on top of the constant modifications required, they’ll be able to help. If they suggest they have inside knowledge or some kind of special SEO powers, though, they’re probably lying. There are no magic bullets when it comes to SEO, and the reality is that no agency can promise you specific kinds of results. Be sure you avoid any company that can’t either describe their process directly or promises a certain kind of results within a certain time period.
Speed doesn’t equal results
There are no fast results when it comes to SEO. If a company suggests there are quick ways, they may be lying. SEO is a long term commitment that can take months or even years to really pay off, and it’s not a once and done process. Instead, you’ll have to continually reinvest to see ongoing results. There are, however, some techniques that pay off quickly and provide serious trouble for you in the long run. These are shortcuts like buying links or stuffing keywords, and while these will provide fast results, they’ll also provide long term penalties from search engines. Often called Black Hat SEO, these techniques tend to violate search engine rules, and once the search engine bots discover that you’ve used them, your site could be banned from the listings as a whole. Make sure the company you use only utilises White Hat SEO techniques.
Make sure they can meet your goals
If you’re actually going to find an SEO company that can handle your digital marketing, you’re going to want to make certain that you know what you want. What do you actually hope to accomplish with your SEO work? Some companies are looking for higher sales numbers. Others want to stop individuals from walking away from their site once they’ve landed there. Still others are looking for a stronger social media presence. Sit down to define your goals before you ever try to find an SEO company to help. What are some potential goals? Considering some of these may help.
- Increase organic traffic. This is one metric that can help you see the most success from an SEO campaign. Boosting traffic is important because it opens the number of potential customers you can reach. If you choose this goal, though, be specific about it. Figure out exactly how much more traffic you want to see.
- Improve link profile. Many companies want higher quality backlinks because it can help to boost domain strength overall. If you set this goal, consider the number of links and the kinds of websites you’d like to get them from.
- Build domain authority. Better domains have more priority in any web search, and this can be a great option for your company. Setting this goal means building better quality content on your site that is both readable and shareable.
Look for word of mouth recommendations
If you’re simply searching for terms like “best SEO agency,” you’re not going to find what you need. Instead of simply reading online reviews and lists of SEO companies in your area, talk to other business professionals you know. Getting a recommendation on this level is going to be far more powerful than getting a recommendation from the internet.
Beyond that, though, make certain that any company you decide to work with has an extensive portfolio of clients they’ve been able to help. Good firms have lots of long-term customers who are willing to refer others to their SEO company, so make certain that you talk to real customers who have experienced actual results from the SEO company you’re considering.
Constant communication matters
Good SEO services aren’t going to be cheap, so if you’re looking for a company that is willing to handle all of your digital marketing needs, expect to pay well, but also expect them to communicate with you clearly and on a regular basis. You want a team that is going to offer ongoing reports, updates into what’s working (and what’s not), and clear insights into what’s happening with your account. More than that, though, you want a company that is truly willing to answer all of your SEO questions. The last thing you want is to pay for services you don’t understand and progress you can’t see. Make certain the SEO company you plan to hire has the ability to help you know where to go and where you’ve been.
Finding the right SEO team to handle all of your digital marketing needs is an absolute must if you’re going to move up in the rankings, but it’s not as easy as just searching for “Best SEO agency.” Instead, it might take a bit of work to find a company that can help, but that work will all pay off when you see your improved rankings.
To learn more about how we can help your company change its online profile, reach out today to explore our service options.
|Author bio: Hitesh is a digital marketing strategist and entrepreneur with more than 15 years of experience in digital marketing, start-ups, branding, and customer acquisition strategies. Hitesh is the CEO and Founder of Reposition Group, which specialises in digital growth strategies for companies in the cryptocurrency market such as Bitamp.com.|