Home Business NewsBusinessBusiness Growth NewsBritish American Tobacco reveals will see strong growth in vapes

British American Tobacco reveals will see strong growth in vapes

by LLB Reporter
12th Jun 19 12:50 pm

British American Tobacco (BAT) the company behind Benson & Hedges and Dunhill has said sales from their e-cigarette division will rise between 30% and 50% this year.

Chief executive Jack Bowles said, โ€œWe are creating a stronger, simpler business and driving a step change in new categories, built on the foundation of a strong combustible business.โ€

Bowles added cigarette sales are performing well thanks to โ€œgood pricingโ€ which is to help the total sales to rise between 3% and 5%.

BATโ€™s Vype vape has performed well in the UK and France with market shares respectively of 608% and 12.1%, the company is hoping that vaping will generate ยฃ5bn in sales by 2023.

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