Tesco For Business has selected branded payments provider Blackhawk Network to lead its UK Corporate Gift Card programme. The agreement marks the expansion of Tesco and Blackhawk’s long-standing relationship, which began in 2010 when Tesco partnered with Blackhawk to offer gift cards across its 2,500 retail locations.
Working collaboratively with Tesco, Blackhawk Network will manage the programme through its proprietary CashStar platform, the first time that CashStar has been used in Europe in a B2B environment.
CashStar provides an end-to-end solution to manage the sales and marketing, production and distribution of digital and physical gift cards across multiple channels and devices. In addition, the CashStar platform delivers advanced security, fully automated delivery, and its highly flexible and configurable approach is easy and efficient to use, ensuring the best customer experience. The platform is used by more than 400 of the world’s most recognisable and innovative brands.
Talbott Roche, CEO and president Blackhawk Network said, “This is a significant agreement for Blackhawk Network and we’re pleased to extend our very successful relationship with Tesco to its corporate gift card provision. With the tried and tested Cashstar platform already powering programmes for many of the world’s best-known brands, we have the perfect solution offering both Tesco and its B2B customers a convenient and seamless experience. From a business perspective, this is another positive further step for us as we continue to scale up our growth ambitions in the UK.”
Ban Mahsoub, Head of Gift Cards, Tesco Bank said, “We’re delighted to be making this agreement with Blackhawk Network which will see the delivery of our corporate gift card programme through the CashStar platform, and we look forward to working together on this exciting opportunity.”
Tesco was the first UK retailer to offer a digital gift card when it launched the service in 2015 to provide corporate customers the opportunity to buy cards in any volume, for a variety of purposes, including employee reward, customer loyalty and marketing programmes.