Covid-19 has well and truly changed the way we do business. With companies big and small being forced to move online overnight, it’s never been more crucial to create a strong digital presence in order to attract and retain customers. After all, in a digital age fast tracked by coronavirus, your website is your first interaction customers have of your business, and first impressions count.
If you don’t invest in an attractive and practical web design, you can say goodbye to the prospect of gaining new customers through your website. If your business is looking to get ahead of the curve, your website is the key to this. Read on to find out exactly how to propel your business using web design. Find a web designer in London.
What is web design?
Before we get ahead of ourselves, it’s worth discussing what web design actually is. Essentially, it’s the process of building a website, from defining your website’s purpose to choosing typography and colour schemes. Web designers are skilled in ensuring that a website is attractive and functional – two absolutely crucial aspects of a successful website.
If your website has a slow page speed, is visually unattractive or difficult to navigate, visitors will bounce off it faster than it takes to read this sentence! If you’re a web design newbie, we’ve put together some simple tips and tricks which will help you to create a great website. If you’re really stuck, why not hire a web designer to help turn your vision into a reality? They’ll have years of skills and experience under their belt to ensure every aspect of the design process is considered and implemented effectively.
Simplicity is key
When it comes to web design, don’t get ahead of yourself with crazy colour schemes and hundreds of images. A simple interface is far more effective in achieving a great user experience, as it makes it easier for a user to find what they’re looking for. The key here is to keep the interface clean and harness the power of negative space.
With life being so hectic, it pays to ensure your website navigation is as clear as day so that users can get to the page they need in as little time as possible. In fact, most internet users expect to be able to find the page they’re looking for in just a few seconds – about the same amount of time it takes to read this sentence. Draft out your navigation on a piece of paper beforehand to ensure it’s straightforward, logical, and has a clear hierarchy. Visual prompts are really useful too.
Branding is a big one when it comes to web design. To make your website stand out from the crowd, ensure that your branding is unique and reflects your business. Branding has to be considered in every aspect of visual design, from images to typography and colour schemes. Your written content should also reflect your brand identity too, and should be consistent across the website.
Response design refers to the process of ensuring that your website is optimised and adapted for smaller mobile screens. This is super important considering that most internet browsing is done on our mobiles. To optimise your website for mobile, keep the website simple and remove anything that will overwhelm a smaller screen, like pop-up ads.
Regardless of your business objectives, the key to success in the digital space is a well thought out website. It’s essential for creating a valuable connection between a consumer and a business.