Home Business NewsBusiness How 5 of the largest online casino companies in Europe are changing the game

How 5 of the largest online casino companies in Europe are changing the game

1st Nov 16 5:17 pm

Do you know any of these?

The European online casino market is probably the most developed in the world, and these companies are setting the quality standards that any newcomer to the industry will have to meet in order to survive in this ultra-competitive environment.

We all enjoy playing games on our phones and laptops, and for some people playing for real money makes the thrill even greater. That’s the reason why online casinos are progressing far beyond the boundaries of traditional gambling and growing into full-fledged mass entertainment operations with millions of members. It’s not enough to offer traditional casino games anymore, as the customers are growing accustomed to the royal treatment that includes a well-rounded experience from the moment they arrive to the site to the last minute they spend there.

Several large companies are at the forefront of innovation in this field and they are currently dominating the European online casino landscape. They most definitely deserve to be presented in greater detail, so that potential customers can make an informed choice between equally trustworthy competitors. Here is a brief presentation of the five most significant players that currently rule the online playground:


Before it became a powerhouse in the online world, Ladbrokes was a successful British gambling brand that was engaged in various forms of legal betting for a very long time. Established all the way back in the 1880’s, the mother company that owns the internet gaming business was one of the pioneers of the trade and it used its hard-earned experience and resources to set up a top-notch online operation that is hailed by worldwide gamers as one of the finest places to play casino games on the web.

Newcomers to the site can count on a £500 welcome bonus that allows them to explore numerous game categories without any risk. Once they decide they are ready for the real thing, they can choose between dozens of classic casino games, including card games such as blackjack or baccarat and a wide variety of video slots. It’s a non-stop thrill fest that keeps getting better every year.

William Hill

William Hill is another name that is well known to anyone with a passion for gaming. This global brand is present around the world, but it remains squarely rooted in Great Britain and invests a lot of effort to maintain its supreme position in the European market. Online gaming division accounts for a lion’s share of company profits and it’s constantly refined in an attempt to deliver a flawless gaming experience for the growing army of players who prefer to access the games remotely.

When you log on to William Hill Vegas online casino, you won’t have any difficulty finding the content that interests you. In fact, there are so many gaming options on the site that you could spend a lifetime playing and still not try every game this operator has to offer. The site also grants a wide array of player bonuses, with one special promotion or the other running almost at all times.


Established in 1997 by a couple of Israeli businessmen and registered in Gibraltar, 888 has long been one of the premier brands specialized for online gaming and it still has a place at the big boys’ table today. The company is best known for its casino site, which rightfully belongs in the top echelon of the modern gaming options due to its wide choice of games and reliable technical features. In fact, 888casino was awarded the prestigious Casino of the Year title by Gaming Intelligence in 2015.

Faithful to its name, the site hands out an £888 bonus to members who sign up even before they put up their first deposit. That’s a big reason why so many customers choose this site, but its backend systems that practically guarantee uninterrupted play at all time mustn’t be underestimated, either.

Paddy Power

Originally a land-based casino operation that owned gaming parlors across Ireland, Paddy Power has gone a long way since it was established in 1988. It has outgrown its native market and spread its wings across Europe and beyond, undergoing several mergers in the meanwhile. The most recent saw the company united with another heavyweight, Betfair, in 2016, giving it the necessary resources to keep improving its online product and competing with the best in the industry.

In terms of games offered to members, Paddy’s online gaming site can truly be considered elite. From interactive live dealer games to dozens of colorfully designed slots, you’ll find pretty much everything you can think of at this amazing place. The site also has very strong privacy and responsible gaming policies, adding to its overall quality and serving as a testament to its professionalism.


This is another British bookmaking company with long tradition that eventually decided to jump into online gaming waters – and it managed to swim through them magnificently. Founded in the early 20th century, it has undergone many transformations and survived several ownership changes without losing a step. Right now, the brand is most commonly associated with the online casino site that features hundreds of well designed games and accommodates thousands of customers at any given moment.

The site is very simple to get around and hosts large number of games, with new titles published regularly. Most of the games are fun-themed and loaded with extra features, adding a refreshing element to well-known playing mechanics. A large number of payment channels is supported, increasing the level of convenience for the players.

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