Home Business Insights & Advice Tips for landing a marketing and advertising internship in London

Tips for landing a marketing and advertising internship in London

by John Saunders
8th Sep 21 11:23 am

London is one of the best locations in the world to work in marketing and advertising because some of the largest, most well-known companies are headquartered in this fabulous city. However, with the extremely high competition there, it can be difficult to find marketing and advertising internships in London, such as this programme offered by Beyond Academy. For this reason, among others, you’ll want to have some tricks up your sleeve that set you above everyone else. The tips presented here will help.

Show your skills immediately

The attention span of human resource employees in marketing and advertising companies is notoriously short. After all, they see hundreds of applications and resumes every week. You have to stand out right away, which means if you’re a strong writer, your cover letter needs to showcase your skills. If your strength is in graphic design, make sure to prove it on your resume. You’ve certainly heard that you never get a second chance to make a first impression and that adage is doubly true with marketing and advertising companies. You need to catch their attention in 30 seconds or less.

Research the company

Don’t just send out generic cover letters to every London-based marketing and advertising company you can find. These organisations want to know that you are interested in them specifically and the only way to do this is to customise your letter to each company. Visit their website and find out what makes them unique. Use that differentiation factor as why you want to intern at their company. Read their values and mission statements and explain how your skills align with their philosophy. It takes more time to personalise your letters, but the return on investment is massive. 

Build a portfolio

There is no better way to show your skills than through a portfolio of your actual work. You may not have tons of experience yet, but you can and should show everything you’ve done throughout your education and any work you’ve done outside your schoolwork. The more experience you can get while in your education program, the stronger your portfolio will be. However, even if you don’t have much to showcase yet, just providing examples of your work will illustrate some of your capabilities and prove you are proud of the results.

Find a connection

The world truly is smaller than we realise and the chances are you know someone who has a contact at a marketing and advertising company in London. It doesn’t matter how tenuous a connection is, if you have one, use it. Your name will filter to the top when applications and resumes are reviewed, especially if you contact that person before you apply for your internship. While what you know is absolutely the most important factor in landing an internship, who you know is also extremely helpful.

Conclusion

The best advice you can receive to find an internship in a London-based marketing and advertising firm is to prepare diligently for the opportunity to interview with them and be yourself. You aren’t going to be a perfect fit for every company out there, but if you are persistent, you’ll find the organisation that is a match for your skills, personality, and career goals.

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