Home Business Insights & Advice The future of multi-department shops

The future of multi-department shops

by John Saunders
9th Nov 21 12:45 pm

Market changes, declining sales and other factors are forcing retailers to adopt new measures to capture the customer’s attention. This is the only way for companies to survive. Otherwise, they will disappear under the weight of the competition that is trying so hard to keep up.

Without further ado, let’s delve into the future of multi-department shops, focusing on all the changes that are taking place.

What is the future of multi-department shops?

Unified commerce

With the aim of boosting the performance, reducing costs and management times, the concept of unified commerce is becoming increasingly popular.

We are talking about a type of commerce that unifies all related e-commerce processes: m-commerce, inventory management, order fulfilment, customer relationships, point-of-sale capabilities, etc.

Here are some of the reasons to go unified commerce:

1. It reduces the time and money spent on integrations: if a separate system is used to integrate all processes, achieving good communication between all these sections can be an odyssey. It is a good option to avoid having to hire many people because each of them is an expert in a different system.

2. Minimise errors: One of the problems with using a separate system is that delays in communication could lead to synchronisation failures. For example, an item could be sold on the website that is currently not even in stock. This will not happen with a unified trading system.

3. Faster access to information: When managing multiple systems at the same time, on-boarding new staff can be complicated. Employees will have to move from one department to another and receive instructions again. With unified commerce, training costs can be reduced.

4. Access to information in real time: by using a single platform, any kind of information can be accessed on the spot, e.g. information about purchases made, sales, pricing, warehouse management, etc.

Livestream shopping

Livestream shopping is considered a new form of online shopping. The concept itself comes from the combination of social media, influencer marketing and e-commerce. This system aims to drive engagement and shopping in real time. It consists of using live broadcasts to promote or sell some kind of product or service. Let’s say that it follows a format very similar to that of the Teleshop, with the particularity that the communication that follows is interactive and bidirectional. To facilitate the sale, the salesperson can demonstrate the product in real time. He can even incorporate testimonials and answer any questions that may be asked.

Its great advantage is that the potential buyer will not have to make a phone call or get in touch to receive more information, as any question will be answered in real time. Once you want to make a purchase, all you have to do is click on the corresponding button.

Advantages of livestream shopping

These are some of the advantages of livestream shopping:

1. Adapting to new times: we spend a lot of time browsing online, especially during confinement. This new way of shopping adapts to the expectations of most of us.

2. Video consumption: Did you know that we spend around 11 minutes a day watching content on YouTube? This statistic makes this shopping formula so interesting.

3. Easy shopping: the shopper will have an easier time finding an expert in the type of item or product they want to buy. At the same time, transactions will be much faster and easier.

4. Personal value: live streams are personalised, but also add value to the user. It creates a two-way conversation where you can listen to the customer’s opinion and offer them something that lives up to their expectations.

Workforce planning software

Good staff management software helps a company to organise and manage staff schedules. With these software solutions it is possible to effectively plan employees schedules, and therefore, task allocation in a satisfactory way.

It will also allow monitoring to check that everything is being carried out in the best possible way, or if there is any anomaly.

These are 3 of the phenomena that explain the future of multi-departmental shops.

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