Tweet your favourite travel memories: South West Trains launch spectacular self-inflicted PR calamity
If you regularly anger your own customers with poor service, don’t expect any favours from them, even if it is your 20th birthday.
South West Trains learnt this simple PR lesson the hard way this week with a truly delicious own goal. So, if you are looking for some sardonic entertainment after a week of train travel misery, urine luck.
The feeble-minded folk in the PR department at South West Trains should really have seen that a derailment was just down the line when they tweeted this:
We’ve seen births… proposals… and hundreds of new trains! What are your memories of#SWT20? Send in your photos and memories for prizes!
They followed it with this:
“We’re celebrating our 20th anniversary! Help us celebrate for the chance to win a prize! Tweet us your favourite memories with #SWT20!”
And oh God, do people have a few memories they would like to publicly share. Standing room only!
Whoops! Enjoy!
@SW_Trains #swt20 the good old days of urine soaked carpets pic.twitter.com/NosBYDNCuX
— Tim Rogers (@timmotyke) January 7, 2016
@SW_Trains your rail replacement bus services where passengers have to tell the drivers how to get to the destination. #SWT20
— Woking Boy (@SWTshambles) January 7, 2016
@SW_Trains Great memories of sitting amongst filth on delayed train first thing in the morning. Unforgettable #swt20 pic.twitter.com/sVKTH4NTNA
— Richard Hayler ☀ (@rdhayler) January 7, 2016
@SW_Trains Delays, cramped conditions and utterly incompetent service. #SWT20Does this apt image win a prize? pic.twitter.com/TdlTqcxFRl
— Adam B (@AdamB_DJ) January 8, 2016
@SW_Trains oh and that time I got a seat on the luggage rack, could be delayed in luxury- better than Christmas #SWT20
— Kyle English (@dkyleenglish) January 7, 2016
@SW_Trains Births… Proposals… Planes missed… Job interviews missed… Fines given to passengers standing in 1st cl on full trains…
— Martin Ward (@MwMain) January 7, 2016
this is a particular favourite of mine @SW_Trains#SWT20pic.twitter.com/kmEUfp4gRi
— Lee Mark Davies (@LeeMarkDavies) January 7, 2016
@SW_Trains delays/cancelled /signalling problems most days.Ruined anniversary as hubby took 190 mins rather than 90 to get home #SWT20
— Dominique Reynolds (@pompeydom) January 7, 2016
@SW_Trains “bringing people closer together for the last 20 years” #youcanhavethatforfree#SWT20pic.twitter.com/xehPxd5k1K
— Kyle English (@dkyleenglish) January 7, 2016
Now read:
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