Home London NewsLondon Transport Mercedes-backed Uber rival launches in London

Mercedes-backed Uber rival launches in London

by LLB Reporter
4th Apr 18 7:41 am

Here’s what you need to know

ViaVan, the joint venture between Via and Mercedes-Benz Vans, announced today the launch of its shared ride service in London. Through the ViaVan app, passengers will be seamlessly matched in real time with other riders headed their way, sharing their trip in a professionally-chauffeured vehicle. Launching across zones 1 and 2, the service will provide Londoners a much needed alternative to Uber, offering the lowest fares, better treatment of drivers and riders, and a corporate ethos that puts safety first. To mark the launch, for a limited time all ViaVan rides to or from zone 1 will cost just £3.

“Londoners deserve innovative transportation solutions that are safe, convenient, and affordable,” said Chris Snyder, CEO of ViaVan. “ViaVan is a different kind of company: we have social responsibility built into our DNA. Our mission is to power truly dynamic mass transit systems, which reduce congestion in our cities while offering drivers the opportunity to earn a decent living. We are delighted to launch in London and to finally give Londoners an alternative to expensive and inefficient private car services”

The service will be powered by Via’s world-renowned dynamic ride-pooling technology, which was developed initially for New York City, and which has provided more than 30 million shared rides globally, from Australia to California. This is the second city launch for ViaVan, following on the heels of its launch in Amsterdam last month.

By grouping multiple passengers into a single shared vehicle, ViaVan reduces congestion and emissions, providing an inexpensive, eco-friendly, and convenient transportation alternative. With the lowest prices in the city, ViaVan aims to “close the gap,” serving as an affordable extension of the public transit system. Riders and drivers will benefit from 24/7 real-time support and drivers will take home more from every trip as ViaVan offers the lowest commision in London.  

“Londoners are amongst the savviest of consumers, always looking for the right mix of quality, cost, convenience, and social impact,“ said Luca Parducci, general manager of ViaVan London. “Unlike competitors’ pooling solutions, we’re confident that ViaVan will a huge hit – a comfortable and convenient way to get around that you can feel good about.”

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