Home Business Insights & Advice How the popularity of online sports betting has flourished

How the popularity of online sports betting has flourished

by Sponsored Content
2nd Jun 21 3:50 pm

Nowadays, every sports fan that likes to make a wager on the upcoming action has an account for an online sportsbook. It has quickly become the modern day way to make bets, which means long-gone are the days of having to go down to the bookies to place a bet on the biggest race meetings and weekly Premier League fixtures.

One of the leading sportsbooks available is Betfair. You can see the Betfair review and rating if you need to confirm this.  However, how has the industry continued to flourish over the past couple of years, and how can it continue to meet the demand of sports fans?

Rewarding customers

Online sportsbooks are able to offer new customers something that walk-in bookmakers’ can’t- welcome bonuses. This is one of the biggest reasons why sportsbooks have flourished over the previous couple of years. Why would a sports bettor choose to place a bet at the local bookmakers when they could place the same bet online and claim free bets?

It is a no-brainer for the vast majority of gamblers. As well as that, the sportsbooks go further than just offering a welcome bonus, as they will continue to boast impressive promotions once you’re an existing customer. Many of the leading sites offer free bets after wagering a certain amount over a seven-day spell.

It’s convenient

Online sportsbooks have been able to thrive in no small part down to the developments that have been made in technology. The addition of apps for users of iOS and Android devices have only furthered the experience that customers can expect to get online. Customers that have an online account with a leading sportsbook don’t need to leave the comfort of their own home to make a bet, as they can simply deposit and explore a wide range of markets from their fingertips.

This has led to a growing number of in-play markets for the most popular sports, which allows customers to bet on the games that they are watching to increase the engagement of the match. It isn’t just those that like to bet from home that online sportsbooks have covered, as they allowed those that are commuting to work or travelling to make bets on their favourite sports without having to find the nearest bookmakers.

Selection of markets

We loosely spoke about the advancement of betting markets that players can expect to find online, but this is another huge advantage that had led to the industry booming. Gamblers can now find an excellent selection of markets with the leading sportsbooks, while the same sites also allow customers to build their own bets on the most popular sports. Not only does this increase the number of betting opportunities, but it also adds a greater layer of freedom from a customer’s perspective.

It isn’t just the major sports that customers are able to bet on with the online sportsbooks either, as there is a niche selection of sports that can also be found. Gamblers can make bets on table tennis, eSports and handball, among others.


Please play responsibly. For more information and advice visit www.begambleaware.org

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