Greggs and Primark have announced they will be opening an exclusive pop-up fashion boutique in London from 17 to 18 February, giving lucky fans the chance to preview the brand’s new, limited-edition clothing range, ahead of its nationwide launch in Primark stores from Saturday 19 February.
Located on Dean Street, in the heart of London’s bustling Soho, the first of its kind boutique will offer the public the opportunity to exclusively shop the new collection before the rest of the nation.
Trend-setters keen to visit the Greggs and Primark Boutique to get their hands on the collection before anyone else, can do so by booking their FREE 30-minute slot here.
Not only will visitors be the first to see the highly anticipated fashion range in full, but those lucky enough to bag a ticket will also be able to select up to two of their favourite pieces to take home for free.
The pop-up boutique launches as the two high street brands announced earlier this week that they would be joining forces to collaborate for the first time. The clothing collection, which will be available exclusively at Primark, is a first for Greggs in its 83-year history as it finally puts its name officially to clothing and accessories and will hit Primark shelves across the UK from 19 February. The world’s largest Greggs café ‘Tasty by Greggs’ will also open in Primark’s largest store, on 12th February.
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