Home Business Insights & Advice What is the difference between web design and development services?
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What is the difference between web design and development services?

by John Saunders
25th Nov 20 10:33 am

Web design company and web development company. Nowadays these terms are basically interchangeable with “web companies” alternating with the way they describe their services. The truth is that terms are applicable to vastly different aspects of the web building process which requires two distinct capacity sets. Why is it important that you know the difference when you are looking for someone to develop and create your company’s website? 

Web development vs. web design in a nutshell

In essence, web design refers both to the aesthetic aspect of the website and to its usability. Web designers use a number of modeling applications, such as Adobe Photoshop, to create the gui and other graphic aspects of the website.

Web developers, on the other hand, take the idea of the website and then execute the website. Internet developers use HTML, CSS, JavaScript, PHP and other programming languages to bring design files to existence.

Web design-closer view

Web designers also have to begin by understanding the goals of the client’s website and then turn to the Information Architecture (IA) to set the information hierarchy of the website and help lead the design process. Next, web designers can start creating wireframes and then switch to the concept stage. Web designers may use a range of simple design concepts to achieve an esthetically appealing interface that often offers outstanding user functionality.

Architectural values

Balance – designing a structured architecture is essential for web designers. We refer to solid (large and dark colors) and mild (small and lighter colors) web design elements. It is necessary to build a coherent website design utilising the right proportion of both.

Contrast – in color theory, opposing colors are placed opposite each other on a color wheel (see additional shades as well). Internet design offers a number of other areas where analogy is important. Designers strive at contrasting shapes, textures and types in order to define and draw interest to certain sections of the website.

Emphasis – we touched this a bit while we were talking about contrast. Emphasis is the design concept that relies on the intentional “highlighting” of certain basic elements of the website gui. It is crucial to note that if you highlight something on the article, you are not going to wind up underlining anything. Imagine a page in a book where 80% of the text is lit in pink… Is this really going to hang out? Now is the time to have a look at the direction of Information Architecture.

Quality – also known as consistency or flow, quality is a vital term for web design. Clean and consistent navigation, for example gives travelers the overall user experience on your website.

Unity – unity is a collaboration between the various parts of the website design and the composition as a whole. Based on Gestalt theory, unity deals with how the human brain biologically organises information by grouping objects into categories

Web development – a closer view

Web developers, also referred to as programmers, take the prototype they have designed and build a fully functioning website. To put it simply, picture the prototype as a non-interactive “image” of a website. Developers will take the template and break it into its parts. They either use HTML or a more dynamic approach that includes programming languages such as PHP to create various websites. More professional web developers may choose to use a Content Management System (CMS) such as WordPress or Joomla to streamline their development and make it easy for clients to support and update their website.

Web developers may turn a static interface to a dynamic website using image and content sliders, active link and button status, and other interactive resources.

How digital products can help a business?

What direction you want to take in the next step, digital products will be a crucial part of the solution. There are just a few ways in which production services have contributed to drive business development through technology:

Improve productivity revenues – business growth is not all about selling more. Driving efficiency can also lead to large savings. For eg, by treating the stock more precisely and making it challenging to work. Or the establishment of a tailored warehouse management system that includes:

  • Maximise the productivity and success of staff
  • Improves the precision of inventory and volume use
  • Increases collection volumes with reduced error
  • Ensures further timely deliveries

Meet digital customer preferences and develop loyalty – customers deserve to be able to connect with their favorite products everywhere they travel. Several retailers are now taking advantage of the opportunities offered by the development of software. REPL has combined the expertise of our web developers with app creation tools to deliver an innovative, fun and engaging Argos app. By letting children choose what they wanted for Christmas, they focused their parents’ minds on buying from Argos and secured a number of new email addresses. 

Take business planning to new heights – replacing imprecise demand modeling with advanced forecasts underpinned by artificial intelligence. Through inserting specific data, like customised information such as storage location and size, you can create state-of-the-art forecasting solutions that are ideally tailored to your business.

Retailers investing in technology to further expand the demand will offer new alternatives to their specific problems. And equip themselves to push the limits of retail by the application of their business growth strategies.
This is exactly what Kingston website designers are doing. So if you want to improve your website or create one, contact them.


Small and medium-sized firms looking for a website or a redesign of the existing website may be confused by a blurred difference between the terms “Web Design” and “Web Creation.” Although there are individuals able to do so a lot of organisations have committed designers who create a website project and then hand off the concept files to the programmer who completes the design. Let us hope that this essay will help clear up the common misconception that architecture and building are the same thing.


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