Home Business NewsBusiness The Daily Mile announced as major sponsor for World Athletics Championships Oregon22

The Daily Mile announced as major sponsor for World Athletics Championships Oregon22

by LLB Reporter
14th Apr 22 11:18 am

The Daily Mile, supported by INEOS, has today been announced as the official children’s education and fitness program of the World Athletic Championships Oregon22, promoting the positive benefits that daily activity has on physical, mental and social health in school.

The partnership aims to increase awareness of The Daily Mile in schools – a transformative, free initiative where children run, jog wheel or walk for fifteen minutes every day, in which time, most people will average a mile or more – and encourage elementary schools in Oregon, America and the rest of the world to take part.

Since The Daily Mile was started by former elementary school Principal, Elaine Wyllie, in Stirling, Scotland just ten years ago, the initiative has improved the health and wellbeing of millions of children. Children and their teachers engage in the mile together, getting healthier while building relationships that result in better classroom management and academic performance. Today over 3 million children across 14,000 schools globally are now running a mile a day and now The Daily Mile is coming to the USA. And Oregon is leading the way.

On Friday, April 8, kids in Portland ran The Daily Mile for the first time as part of the World Wide Youth Relay, the youth engagement program created by the local organizing committee of Oregon22 to celebrate the 100-day countdown to the start of the Championships. World Athletics Championships are coming to the United States for the first time, 15 July – 24 July 2022.

Elaine Wyllie, Founder of The Daily Mile, says: “Working with the World Athletics Championships Oregon, we hope to encourage children in Oregon, the rest of the U.S. and across the world to take part in The Daily Mile – a simple, free and effective way to improve wellbeing.”

Sir Jim Ratcliffe, Founder & CEO of INEOS, adds: “We know that the positive experiences we have at a young age shape habits for life- which is why it’s so key to help young children enjoy getting active daily. Running is the simplest, most natural exercise you can do, it’s fun and social, and it helps to teach the basics of a healthy lifestyle. As childhood becomes more sedentary than ever, we’re proud that The Daily Mile has helped over 3 million children get up and running- and is inspiring their families too.”

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