Home Lifestyle NewsFood & Drink News News splash: Men “more confident” ordering fruity and sweet drinks

News splash: Men “more confident” ordering fruity and sweet drinks

by LLB Reporter
12th Feb 14 10:36 am

Welcome to a new dawn of men everywhere swigging on alco-pops and vodka-cranberries. An increase in “mixed gender drinking occasions” is fuelling a growth in men’s consumption of sweet drinks, according to SABMiller.

Tom Verhaegen, managing director of SABMiller Netherlands, said at an investor relations seminar that “men feel much more confident ordering sweeter or fruitier products”, the Telegraph reports.

SABMiller has expanded its range to include drinks to cater to the newly fruitier tastes of male booze-drinkers.

It is also “romancing” its lager products to appeal to older beer drinkers.

Want more London lifestlye? Like us on Facebook

 

NOW READ: Brown’s beer: Why expensive beers are way better than pricey wines

beer

Leave a Commment

CLOSE AD

Sign up to our daily news alerts

[ms-form id=1]