Home Business Insights & Advice SEO mistakes to avoid

SEO mistakes to avoid

by Sarah Dunsby
21st Mar 22 2:22 pm

SEO (search engine optimisation) boosts your website’s ranking in the SERPs (search engine results pages) to increase your organic traffic. For businesses, this is absolutely essential for increasing brand awareness and achieving conversions. However, using SEO techniques incorrectly or not learning the basics of SEO can actually harm your rankings.

To avoid this issue, here are the main SEO mistakes you should be avoiding. However, if you need further help to make sure your SEO strategy is up to scratch, then you can find SEO experts across the UK to help your business. For example, if you’re based in Northern Ireland, Codefixer is an excellent SEO agency in Northern Ireland that can help you avoid SEO mistakes and grow your business.

Mistake 1: Keyword stuffing

One of the most common SEO mistakes is keyword stuffing. Because keywords can increase your rankings in search engines by enhancing the relevance of your content, many people fall into the trap of overusing them. If Google (or another search engine) detects that you’re stuffing keywords into your content and using them unnaturally in order to rank, your content will be seen as spam. Google will then penalise your website for containing low-quality content.

Mistake 2: Not writing meta descriptions

Meta descriptions are the short pieces of content that appear on the SERPs underneath your meta title. They give internet users a short introduction to the content on the page. Since these descriptions are meant to encourage consumers to click on your page, they can be an incredibly valuable tool.

Therefore, you should always write a proper meta description that will really pique the interest of consumers. If you don’t write a meta description, Google will simply select a portion of your text to serve as the description, meaning you’ve lost the chance to optimise this text as much as possible.

Mistake 3: Content duplication

When writing content for your website, you should make sure it’s always original. If Google detects duplicate content, it won’t know which version of the content is the most relevant to a particular search query. Since relevance plays a role in rankings, using duplicate content could lower your rankings in the SERPs. This is why you should never copy content from another site.

Mistake 4: Writing low-quality content

Weak, thin content should definitely be avoided. Google ranks websites that provide high-value content to its users, so if your content is repetitive, duplicated or lacks depth, it won’t help you to rank. Instead, you must answer your reader’s questions and provide in-depth, informative content – Google will be able to detect the relevance and quality of your content by evaluating your use of keywords, conceptually related terms and high-quality links. In addition, consumers will be more likely to return to your website if they associate it with helpful content.

SEO is incredibly important for increasing the visibility of your website, but if you use SEO techniques incorrectly, you could cause more harm than good. Avoid these SEO mistakes to improve your ranking in the SERPs and achieve more conversions for your business.

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