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Next sales boosted by online growth

by LLB Reporter
1st May 19 9:23 am

Fashion retailer Next has said their sales have surged the last three months due to online sales and warm weather over the Easter period.

Sales rose by 4.5% in the 13 weeks to 27 April, last year for the same period high street sales soared due to the “unusually warm weather.”

Next was impacted by the tough high street conditions and despite the warmer weather sales slipped to 3.6%.

Online sales jumped 11.8% over the period due to a change in shopping behaviour. Sales rose 4.7% in April and sales in February grew to 7.2% and in March by 1.5%, compared to the same period in 2018.

In a trading update the company said, “We experienced strong sales growth during February because sales were adversely affected by extreme winter weather last year.

“March was broadly in line with our forecast for the full year and, as mentioned above, sales during April were better than expected.”

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