Home Business Insights & Advice In play betting: What you should know

In play betting: What you should know

by Sponsored Content
4th Feb 21 2:56 pm

The gambling industry in the UK is huge. It was worth a staggering £14.3 billion in 2019. Given the amount of money to be made, and the amount of competition that exists, it’s not surprising that companies are looking at ways to attract and engage with customers. One of the changes that they have made is the introduction of in-play betting. Many top brands also allow customers to livestream the action that they are betting on.

This means that betting and watching live sports are combined in one place. Having this experience is a plus for many sports fans as it provides them with the opportunity to watch their favourite players and place a bet simultaneously. Let’s look at this subject in more detail and examine why in-play betting works for many people.

What is in-play betting

In the past, people bet on sports games and matches before they took place. In-play betting changed all of that. Now, fans can bet on the action while it’s taking place. The process of betting is the same as for normal bets. However, the odds that are offered change during the game or match. When the bet is placed, the fixed odds at the time are applied and any winnings are paid according to these odds.

It’s also worth mentioning that there are different types of bets available for this type of betting. These bets include:

  • Next player to score a goal.
  • Time of the next booking.
  • A team coming back from being down at half-time to win.

Reasons why in-play betting makes sense

There are a few reasons why choosing to bet in-play is a good idea. So, you may want to give it a go next time you are catching a Premier League game or a race meeting. Here are some of the advantages you can expect:

  • A wider range of potential bets to choose from.
  • Longer odds than for some other bets.
  • The opportunity to watch a live stream of many games on a betting site, if you place a minimum bet.
  • The chance to make betting decisions based on what has already happened during a match or game.

It’s easy to see why sports fans like to bet why the action is taking place. It’s an exciting and potentially lucrative choice.

The downside of betting in-play

Not everything about in-play betting is positive. There are also some disadvantages. For example, when people are watching their favourite team, they can make decisions that are based on emotions rather than good sense. Also, it’s important to act fast when betting during the action. So, if you choose this option you need to be committed to watching the action in order to make good decisions.

Overall, in-play betting is a good option but anyone who has never bet in that way before needs to take time to get used to making quick decisions and you should bet small amounts initially until you are confident about what you are doing.


Please play responsibly. For more information and advice visit www.begambleaware.org

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