Home Business NewsBusiness Here’s Lego’s CEO explaining his secret to success

Here’s Lego’s CEO explaining his secret to success

28th Feb 14 9:49 am

Rather than go off on one with a string of terrible puns about the building blocks of business and how to construct solid foundations for growth, we’re going to hand straight over to the man you’ve come to see.

Here’s Lego CEO Jorgen Vig Knudstorp explaining to the BBC his recipe for success, following the news that the Danish company saw an 11% sales increase in 2013 and is now the world’s largest toymaker, overtaking Mattel.

He also talks about the forthcoming Lego movie and adult Lego lovers. (Random Lego fact for adult Lego fans: Lego blocks were one of the most popular tattoos for men in 2013.)

More Lego fun from us:

>> Inside the world’s first Lego-themed children’s bedroom

Lego room

>> IN PICTURES: The new Lego tube maps in stations now

The Lego tube map is bound to be a favourite with commuters and tourists

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