Home Business Insights & Advice Elevate your B2B business with a professional presentation designer

Elevate your B2B business with a professional presentation designer

by John Saunders
21st Feb 20 4:43 pm

A B2B (“Business to Business”) company is a business that sells a service or product to other businesses. PowerPoint presentations are a great tool for B2B companies to both pitch and sell their services.

That said, an unprofessional, poorly constructed PowerPoints can hinder a B2B business. The reality of selling to other businesses is that you are selling to people who also frequently sit through and create presentations. These companies know what to look for in a slide deck.

To take your B2B business to the next level, hire a design agency for your next presentation that can help you ensure that your slide deck is professional, engaging and well laid out.

Work with a professional PowerPoint presentation designer to make your B2B business stand out. After all, according to Ecommerce Platforms, B2B e-commerce sales are expected to outgrow B2C (Business to Consumer) e-commerce sales by 2020 – and you want to be part of this growth.

Consider the ways that working with a design expert can help you to sell your business’ brand and service to like-minded companies:

Showcase what you bring to the table

A professional presentation designer will help you to create a slide deck that presents your service or product clearly, in a way that is visually appealing and engaging.

While the quality of your presentation will indicate your brand’s technological awareness and resources, professional designers can also help your brand to stand out with custom content. With the help of an expert, you will be able to create a slide deck that is custom to your brand and distills your brand’s messaging.

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Generate leads with engagement

A professional slide deck can also help your business to increase engagement and generate leads. According to Content Marketing Institute, lead generation is the most important content marketing goal for 85% of B2B marketers.

A professional design agency will help your business to create a slide deck that not only gains a lead’s interest but provides an avenue for them to act on that interest. For example, a social media slide displaying how to contact your business online will ensure that a lead has the means to learn more about your service or to sign on as a client or investor.

You can also generate contacts by allowing leads to download your PowerPoint presentation for a future resource for their team or future consideration of your business.

Better represent numbers with visualised data

Enterprises and small companies alike look for numbers and analytics to assess the value of a B2B business’s service. It’s vital to not only share important data but to share it in a way that is visual and easy to interpret.

According to HubSpot, 51% of B2B marketers prioritize unique visual assets as part of their overall content marketing efforts.

A PowerPoint presentation design agency can provide you with custom made-to-order infographics like graphs, charts, and other visual options to share important data like current and projected numbers.

Case studies

Case studies are real-life examples that showcase how your business has been of value to other companies.

With the help of a professional PowerPoint design agency, you can display a case study in your slide deck that provides data-based proof on how other businesses have benefited from using your company’s service or product.

Made to order infographics can also be used to display a past successful campaign’s numbers ranging from traffic to a client’s return on investment. Proof of your success is one of the best ways to attract businesses to your service or product.

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