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Ways to use SEO to grow your business

by John Saunders
24th Feb 22 3:45 pm

If you’re running a business, it’s important to make sure that you’re doing everything you can to optimise your website for search engines. SEO is a complex and ever-evolving field, but if done right, it can be a great way to help your business grow.

It’s no secret that SEO can be a powerful tool for growing your business. But many small businesses don’t know where to start, or how to use SEO effectively. In this blog post, we’ll give you six tips for using SEO to grow your business. Keep reading to learn more!

Start building links

One of the most important things that you could do to grow your business is by beginning to build links if you haven’t started already. What is link building? Link building is essentially ensuring that there are links to your site, on other sites; these are typically called backlinks.

Cozab points out that you could also try content link assets, which Cozab describes as “a piece of content for your website where the primary purpose is to gain backlinks from other websites.” if you don’t want to go through the processing of manually selecting sites yourself.

Research keywords and use them

The next thing that you are going to have to do, which is also of utmost importance, is to begin researching keywords, as well as implementing the use of keywords on your site. Why? In a nutshell, keywords tell search engines what content is on the page of a site.

Why is this important? Because without keywords, when a user searches for a specific keyword, your site won’t appear. Researching keywords helps to find out what users are searching for, so you can adjust your keywords accordingly.

Produce quality content

If you truly want to drive traffic to your site and increase your SEO ranking, then you are going to have to begin creating content, but not just any content, quality content. The primary reason for this is that you want to establish yourself as an authority in the niche you are operating in. Not only does this increase credibility and sales, but it also gives customers faith in your business.

As mentioned above, you have to research keywords, especially for content, since you want to know what people are searching for and you want to be able to provide them with it.

Try video marketing

Of all the things that you could do to improve your SEO ranking, video marketing is probably one of the best. Did you know that a third of the activity online is watching videos? Did you know that this is the year that it’s expected that 82% of global internet traffic will be the result of downloads and watching videos online?

There are even more statistics that prove that video marketing is the way forward. One of the biggest benefits of video marketing is that you can advertise, brand, and entertain, all at the same time.

Optimise your Google My Business profile

Have you ever tried to Google your business from a customer’s perspective? Perhaps you should, because if you want to improve your SEO ranking, then it starts with optimising your Google My Business profile.

Many businesses forget about local SEO in search of becoming seen by the international audience. You need to ensure that your profile is up to date, your email address or phone number is listed, there are photos of your business, and your website is linked to it.

Take a look at the competition

One thing that you could do if you are in the pursuit of improving your SEO ranking, is to take a look at the competition. Not only is your competition the greatest rivals, but they can also be a great help when trying to get your business seen by more people.

Why? Because you can take a look at what they are doing, how they are marketing, how they are branding, what content they are creating, what social media platforms they are using, and more. This doesn’t mean that you should copy them, it simply means that you can get some inspiration on how to improve, or what to do next.

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