Home Business NewsBusiness London loves politics: 48 per cent of Brits do not know who the PM is

London loves politics: 48 per cent of Brits do not know who the PM is

by LLB Reporter
31st May 17 11:32 am

Hard to believe?

Research by Sporting Index has found that Londoners just can’t get enough of politics, with 59 per cent of people living in the city admitting to discussing the latest in the political world at work each week.

With the general election just eight days away, the latest figures show London is by far the chattiest when it comes to discussing what’s happening in Westminster.

Brighton is officially the least politically sociable, with just two per cent of their population discussing politics in the work place each week.

Manchester and Newcastle tied near the top end at 14 per cent, with Birmingham at 12 per cent and Liverpool scoring a comparably low nine per cent. 

Edinburgh is closest to London for political workplace discussions compared with the rest of the UK after just under one fifth of people admitted to discussing politics with colleagues.

Londoners are also the most argumentative city when discussing politics at work, with one third admitting to bickering on the job once a day. This also goes hand in hand with additional data that shows 56 per cent have confirmed they’ve had bad experiences at work due to political discussions.

While London tops the table for discussing politics and arguably showing most enthusiasm in the UK for the topic, the city scored the highest from all UK locations for not knowing who the leaders of the Labour, Conservative and Liberal Democrat parties are. More than half answered, “don’t know” when quizzed on who the Labour and Conservative party leaders were and a huge 68 per cent revealed they were unsure who the leader of the Liberal Democrats was.

Perhaps even more alarming, London also came out on top of the cities who did not know who the UK prime minister was at 48 per cent.

Ed Fulton, political trading spokesman for Sporting Index, said: “With the general election just over one week away now, the results from our survey are very interesting and point to some key discussion points. It’s excellent to see that London feels so involved and keen to discuss politics where many other cities look to avoid debate where they can – compared with places like Manchester, Newcastle and Liverpool, London clearly has more people keen to spark up political debates in the workplace.” 

“However, the stats also cannot hide that many Londoners don’t know important information that is detrimental to voting on the day – namely who the leader of each party is. Theresa May, Jeremy Corbyn and Tim Farron have spent big to make sure they are as recognisable as possible, but according to our research, a large percentage of people in London population still don’t know who they are.

“This could indicate that the likes of May, Corbyn and Farron simply aren’t charismatic enough to be remembered by people in the capital.”

Leave a Commment


Sign up to our daily news alerts

[ms-form id=1]