Pret buys Eat to expand vegetarian brand

Pret a Manger has bought out rival Eat to accelerate growth of their vegetarian brand.

Clive Schlee, CEO of Pret said, “The purpose of this deal is to serve a growing demand of vegetarian and vegan customers who want delicious, high-quality food and drink options.

“We have been developing the Veggie Pret concept for over two years and we now have four hugely successful shops across London and Manchester.

“The acquisition of the Eat estate is a wonderful opportunity to turbo-charge the development of Veggie Pret and put significant resources behind it.”

Andrew Walker, CEO of Eat said, “Eat’s passionate and talented team are what make the business; their commitment to providing our customers with great food and excellent service is at the heart of the company’s outstanding recent performance.

“I am delighted that their efforts have been recognised through this transaction.”