Coca-Cola has announced its biggest UK sponsorship deal by becoming Premier League football’s seventh and final commercial partner.
Jon Woods, General Manager of Coca-Cola Great Britain and Ireland said, “We have a long and rich history supporting football at all levels, from the grassroots to the world stage. ”
It will become the official soft drink partner of the league, joining other sponsors Barclays, Carling, Cadbury, Nike, Tag Heuer and EA Sports.
Acccording to other reports, the deal is for three-half years, starting in January 2019.
Premier League has also confirmed the development saying the partnership will see Coca-Cola help fans “get even closer to the Premier League”, with plans including a nationwide trophy tour.