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Watch: Amazon’s new 4-star store opens in NYC

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Online retailer Amazon has opened its flagship Amazon 4-star in New York’s Soho neighborhood, which stocks items that have an average customer review rating of four stars and above.

“We created Amazon 4-Star to be a place where customers can discover products they will love,” the company said, adding: “Amazon 4-Star’s selection is a direct reflection of our customers – what they’re buying and what they’re loving.”

At present, the e-commerce giant has these sections in its latest store:

  • Devices
  • Consumer electronics
  • Kitchen
  • Home
  • Toys
  • Books
  • Games

Some reports also suggest that the store’s selection will be changed out and refreshed on a frequent basis. However, there will be some mainstays that will remain a permanent feature.

This is not the first brick-and-mortar store that the e-commerce brand has opened. Amazon is also operating some Amazon Go grocery stores that operate without cashiers!




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