Online retailer Amazon has opened its flagship Amazon 4-star in New York’s Soho neighborhood, which stocks items that have an average customer review rating of four stars and above.
In #NYC? Visit Amazon 4-star, where everything is rated 4 stars and above, is a top seller, or new and trending. https://t.co/73We8AwlXS pic.twitter.com/FukWL726oH
— Amazon News (@amazonnews) September 27, 2018
“We created Amazon 4-Star to be a place where customers can discover products they will love,” the company said, adding: “Amazon 4-Star’s selection is a direct reflection of our customers – what they’re buying and what they’re loving.”
At present, the e-commerce giant has these sections in its latest store:
- Devices
- Consumer electronics
- Kitchen
- Home
- Toys
- Books
- Games
Some reports also suggest that the store’s selection will be changed out and refreshed on a frequent basis. However, there will be some mainstays that will remain a permanent feature.
This is not the first brick-and-mortar store that the e-commerce brand has opened. Amazon is also operating some Amazon Go grocery stores that operate without cashiers!
Exploring Amazon's 4- Star Store in NYC. Today is opening day! #smarthome #Amazon pic.twitter.com/APrR0z4AZh
— Gizelle Money (@GizelleMoney) September 30, 2018
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