Following on from Greggs with their roll-out of the vegan sausage roll Subway has now jumped on board the vegan bandwagon.
The new vegan sub launches today and costs a very reasonable £3.80, a vegan salad is also on offer, a new addition of garlic aioli is available to all customers.
The baker posted a 9.6% rise in like-for-like sales the seven weeks to 16 February, and 14.1% of total sales.
Greggs sells 1.5m sausage rolls per week and with the vegan friendly sausage roll out in January has seen a flurry of positive responses online.
Good Morning Britain TV host, Piers Morgan and comedian Ricky Gervais posting comments online.