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Boohoo wins fashion feud

by LLB Editor
18th Jul 23 11:37 am

The final score in the fight between two beauty and fashion sellers is Boohoo 1-0 Revolution Beauty.

The latter’s board of directors is being overhauled after pressure from Boohoo and it looks like the two companies are going to work together amicably, rather than fight it out. As 26.6% owner of the beauty business, Boohoo has shown that it is not someone to mess around with.

AJ Bell’s Danni Hewson said: “However, while it has secured the upper hand in this situation, one mustn’t forget Boohoo’s problems with its own business. The fast-fashion industry is in a fragile state, Boohoo’s margins are below historical levels and both its sales and profits have been falling. Perhaps it needs to sort out its own house before meddling in others’?”

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