The next few weeks will likely feature a flurry of festive get-togethers and it looks like there’s going to be a lot of wine being gifted and drunk, and even re-gifted, according to new research from Bordeaux Wines.
The price of wine is what 26% of us look for first, followed by style or grape variety (17%) and country or region (11%). Bordeaux Wines commissioned the research into the nation’s Christmas wine-gifting habits to see whether their range of dry whites, rosés, sparkling Crémants and reds, all priced between £6 and £20, would suit the consumer’s needs.
Despite wine being the tipple of choice when it comes to attending Christmas parties (59%), it seems there are still plenty of people who lack the knowledge to buy wine with confidence. In fact, the research commissioned by Bordeaux Wines, shows that over a quarter (26%) admit to not knowing a lot about wine and buy bottles based on what ‘looks good’, with just over a fifth (21%) saying they buy whatever’s on special offer.
The average Brit receives four bottles of wine throughout the Christmas period and gives away an average of three bottles, yet more than three in ten of us (31%) say we often ‘re-gift’ the wine that we receive. Perhaps being able to make a more informed choice would result in less wine being given away?
According to the WSTA market report, outside of Christmas, consumers spend between £5-6 on average for a bottle of wine, compare this to Christmas time, and it seems we spend an average of £8.67 on a bottle of wine for our self and £10.64 on each bottle of wine we take to a Christmas party.
Food and drink writer and presenter, Rebecca Seal, offers her advice on how to get your wine purchases right this Christmas:
“There are so many offers on wine at Christmas and so much choice, it can be difficult to know where to start. If you don’t have the opportunity to go to a tasting at your local wine shop, then let the experts do the hard work for you. My advice would be to have a figure in mind but don’t be solely driven by price. With most people giving wine which costs around £10 a bottle, look to Bordeaux, which offers quality and affordability, with something for every budget and occasion.”