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Tinder is iPhone’s top-grossing app globally with $33m revenue in September

by Peter Smyth Tech Journalist
22nd Oct 20 10:23 am

Mobile apps continue to evolve with developers innovating new ways to earn revenue. Apps that constantly appeal to consumers are surging in revenues due to various monetization programs and global crises like the coronavirus pandemic that left people with mobile apps as entertainment avenues.

Data presented by Stock Apps shows that dating platform Tinder was iPhone’s top-grossing app in September with a revenue of $33.86 million. The research overviewed the top ten iPhone grossing applications where the Three Kingdom ranked tenth with $16 million in revenue. Out of the apps, eight are mobile games applications.

The research further overviewed the top ten leading iPhone apps in the Apple App Store in the U.S in September 2020, by revenue. Streaming platform Disney+ is the leading earner at $18.33 million. Tinder generated the second-highest revenue at $17.36 million meaning that the app made more than half of its revenue at 51.26% in the United States. On the other hand, gaming application Pug Mobile brought in the tenth highest revenue at $5.47 million.

Tinder business model working despite competition

Tinder leads the way thanks to its unique business model that depends on subscription. Tinder sells in-app subscriptions that offer users perks like unlimited swiping and increased prominence of their profile among nearby matches. Additionally, it has ads that occasionally appear between swipes.

Tinder has embraced the growing interest in online networking after making its “Passport” feature free. The feature enables users to match with other singles around the world. In the end, it has made Tinder more of a social app than one focused on real-world dating. Additionally, the Tinder Plus model will add opt-in features for a fee while maintaining the app’s free service for those uninterested in premium account perks.

The developers continue to remain innovative appealing to different demographics. Despite the competition, Tinder’s subscriber rate continues to grow. The team is now appealing to the Gen Z users with the latest features like the interactive Swipe Night experience. Such a feature lets daters match based on decisions they made while engaging with the interactive content, as well as location-based features.

Mobile games continue to dominate

The data further shows that mobile gaming apps are also among the top-grossing applications on the Apple App Store. The apps cement the fact that mobile gaming is a lucrative industry. Mobile game developers are giving console manufacturers a run for their money through inventions of casual games to leverage on the growing penetration of smartphones globally.

The games app category has seen a revolution from casual games to the hyper-casual genre of games that are quick to download, and easy to play. Mobile games are played by almost every demographic of society making it a new epicenter for mobile entertainment. The industry continues to witness increased attention and investment from traditional financial markets and governments.

Overall, mobile gaming has been thriving, prompting app developers to invest more resources into creating new games and mobile versions of even well-known stationary games.

The data also shows that Disney+ rise since joining the streaming business continues uninterrupted. It is clear U.S. consumers are showing a strong interest in Disney. It is worth mentioning that Disney entered an established industry with strong players like Netflix and Hulu.

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