Home Business News TikTok surpasses 40m daily active users globally

TikTok surpasses 40m daily active users globally

by LLB Reporter
4th Mar 20 6:12 am

Data gathered by Learnbonds.com indicates that video-sharing social networking service TikTok had 41.27 million daily active users (DAU) globally in January 2020 across both iOS and Android platforms. This is the all-time-high number of DAU since the app’s inception.

TikTok, which allows users to create 15 seconds videos had 33.01m active users on Android alone by January 2020. This is a growth of about 2.8% from December 2019’s 32.07m users.

Since the launch of the TikTok Android application in January 2017, the daily active users have grown by a staggering 87.5%.

On the other hand, TikTok’s iOS application has also witnessed a steady growth registering 8.26m daily active users on both iPad and iPhone. The figures represent a growth of 11.74% from the December 2019’s 7.29m daily active users.

The iOS application has grown by 25% since launching in January 2017.

Despite being a popular application globally, TikTok has seen significant growth in the US market. By projection, TikTok is expected to grow by 18% from 2019’s  37.2m users. In the next four years, TikTok’s US users are set to be 60.3m.

On the Android platform, 56.5% of users are female while 43.5% are male. Furthermore, TikTok’s US android users are aged between 10 and 19-years representing 37.2%.

According to the report, “A review of the TikTok US daily active users shows a majority are under generation Z, mostly teenagers. ”

The projected steady growth of TikTok in the US might face obstacles especially from other leading social media platforms like Facebook and Instagram.

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