Home Insights & AdviceThe most popular cat treat flavours in the UK in 2025

The most popular cat treat flavours in the UK in 2025

by Sarah Dunsby
10th Jun 25 2:57 pm

In 2025, cats all over the UK are living their best lives, and there is no doubt that their snacks have reached a whole new level. Pet owners are showering their furry friends with snacks that not only taste good but also help their health.

This has led to pet food companies like cat food subscription companies and dog food specialists, having to keep up with a surge in demand for pet food services and edible treats for cats, dogs and other animals.

Which flavours are cat owners going crazy for this year? Letโ€™s find out.

What are cat treats?

Just like dog treats, cat treats are specially formulated to be small, easy to eat, and are designed for one specific species: cats. They donโ€™t form a complete diet on their own, however, they can be used as a training reward, to mark successes, or even as a special treat. Treats vary in texture and ingredients, from chewy to crunchy, and so do the needs and preferences of pets.

Why do cats love cat treats so much?

Who doesnโ€™t love a good treat? Treats are high in aroma and come in good textures which makes them a favourite choice for cats. Most cat treats are made with highly aromatic fish or poultry, which will always resonate with a catโ€™s predatory instincts. Getting a treat also helps in forming positive reinforcement which helps the bond between cat and owner.

Tuna: The long standing favourite cat treat flavour

Tuna remains the best-selling flavour in cat treats in the UK. Its strong smell and taste is appealing to many cats.

Why tuna?

Tuna has a meaty scent that activates catsโ€™ natural instincts. Furthermore, this feline favorite does not stop at freeze-dried or purรฉed tuna but also includes baked into biscuits.

Tip: Always opt for treats that have 100% tuna or a high percentage of tuna, no artificial fillers or added nasties.

Salmon and seafood medleys: Ocean-inspired indulgence

Mackerel, shrimp, squid, and salmon combinations are predicted to be popular in 2025 as cat owners continue to be on the lookout for high-quality cat treats. Many seafood-flavour treats are abundant in Omega 3 fatty acids which are great for the skin, fur, joints and overall health.

Chicken: The everyday hero

Chicken cat treats are familiar, lean, and gentle on the stomach- making it a common flavour in cat treats that is often a big hit.

Is chicken healthy for cats?

Yes, chicken is healthy for cats, especially when it is from a chicken breast, or freeze dried to preserve nutrients. Cat treats that contain added sugars or grains are not a healthy option, even if they contain chicken.

Duck and game meats: For the gourmet kitty

Are you interested in cat treats that are less common? Duck, venison, and rabbit are now featured in premium treats, offering unique flavours and protein-rich sources.

Why try unique cat treat flavours?

If your cat is sensitive to some food or just needs a break from the usual fish or chicken, these treats are perfect. Treats with a single protein are the best option for those on strict diets, managing allergies, or elimination diets.

Is catnip a cat treat?

Not particularly, but catnip can certainly come in treat form. As it is a natural herb, many cats cannot resist, making it the paw-fect choice for stimulating play. Lets face it, snack time shouldnโ€™t be limited. While catnip brings a whole new level of joy, a few things should be considered, as some cats do not respond to catnip and others can get easily overstimulated.

What makes a cat treat healthy?

Not all pet foods and treats are crafted the same and with the pet food industry booming, it is important to not get distracted. Hereโ€™s what to pay attention to when purchasing:

  • Ingredients can make or break the treat
  • Do not purchase items that contain artificial colours, flavours, or fillers.
  • Options that are free of grains tend to be more favourable, especially for sensitive cats.
  • Real fish or meat should always be at the top of the list

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