Fashion brand Ted Baker would be investigating claims against chief executive and founder Ray Kelvin that he has been instigating a “forced hugging” policy.
An online campaign, claiming to represent over 200 employees, has called on the company to end the awkward ‘forced hugging culture that leaves harassment unchallenged’.
Kelvin developed the Ted Baker brand and has been chief executive since the launch of the company in 1988.
“Ray greets many people he meets with a hug, be it a shareholder, investor, supplier, partner, customer or colleague,” the company said in a statement today, adding: “Hugs have become part of Ted Baker’s culture, but are absolutely not insisted upon.”
“While the claims made are entirely at odds with the values of our business and those of our CEO, we take them very seriously and will ensure that a thorough independent investigation is carried out,” the company said.
The petition has been launched on website Organise.