Revealed: The UK's best and worst online shops

Britons love websites of goods retailer AO and loathe EE’s online offering, according to a Which? Survey.

EE has come come last on Which?’s list of Britain’s best online shops for not having enough information on its website to help customers.

To compile the list, Which? asked 10,505 people in July 2015 about their experiences of shopping online over the previous six months. Customer scores are based on overall satisfaction and how likely people are to recommend the company to a friend. 

These are the UK’s  best online shops

AO     

Customer score: 87%

 

LizEarle

Customer score: 87%

 

Toolstation

Customer score: 85%

 

John Lewis

Customer score: 84%

 

Wiggle

Customer score: 83%

 

Body Shop

Customer score: 83%

 

Allbeauty

Customer score: 83%

 

EBuyer           

Customer score: 82%

 

Fragrance Direct

Customer score: 82%

 

Amazon.co.uk

Customer score: 82%

 

And here are the worst….

EE

Customer score: 58%

 

Evans Cycles      

Customer score: 59%

 

Vodafone           

Customer score: 59%

 

Homebase         

Customer score: 60%

 

PC World            

Customer score: 63%

 

H&M    

Customer score: 64%

 

Laura Ashley     

Customer score: 64%

 

WH Smith           

Customer score: 64%

 

Zavvi     

Customer score: 65%

 

Mamas & Papas               

Customer score: 65%

 

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