Huawei, the world’s second largest smartphone manufacturer, has unveiled new research which reveals that the nation’s ‘twilight workers’ contribute an estimated £487 billion annually to the UK economy.
Conducted to celebrate the release of the Huawei P20 Pro Twilight Edition, the study of more than 2,000 UK workers found that one in three (31%) Londoners now work outside of the traditional nine-to-five.
Looking across the UK, a number of ‘twilight hubs’ have emerged. London is the joint second largest ‘twilight hub’ in the UK alongside Manchester, with Norwich topping the list.
|Top ‘twilight hubs’ in the UK|
|City||% of twilight workers|
In London, twilight workers revealed their passion for film, with one in ten (9%) in the Capital pursuing filmmaking projects during the midnight hours.
Among twilight workers across the rest of the UK:
- Mancunians have the biggest aspirations to be the next social media star, with one in eight using the twilight hours to work on building their YouTube channel, Instagram or personal blog
- Glasgow has the highest number of wordsmiths and budding photographers, with a third (31%) of Glaswegians choosing to write in the twilight hours, and a quarter (24%) focusing on photography
- York has the highest number of art enthusiasts in the UK, with a third (32%) of its twilight workers dedicating time to artistic pursuits, and 18% pursuing a twilight career in graphic design
- Leeds dwellers instead focus on app and web development in the twilight hours (13%)
Twilight workers in London said they prefer working in the twilight hours as they feel more inspired and creative during this time (32%), like to work away from the hustle and bustle (32%), and are more productive (28%).
“Exploring the lives of those who work in the twilight hours has really opened our eyes to how much really goes on between sunset and sunrise,” said Justin Costello, Head of Marketing for Huawei UK & Ireland. “With the launch of the Huawei P20 Pro Twilight Edition, we wanted to look at those who exclusively work in the ‘twilight hours’ and showcase these previously unheard stories. The P20 Pro Twilight Edition is the perfect companion for those who lead their lives by night, and with our industry-leading AI-powered technology, capturing incredibly clear low-light images during the twilight hours is now easier than ever.”