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Naked Wines sales fizz by 81% during lockdown

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Brits drank their way through lockdown as Naked Wines reported a booming online demand for alcohol 81% higher in April and May.

The win retailer saw an “unprecedented” uptick in demand, Naked Wines were forced at one point to halt any new customers due to the huge demand in March.

The company saw a 256% surge in new customers during April and May, with repeat customers up by 50%, which helped soaring sales jump by 81%.

Naked Wines chief executive Nick Devlin said, “I believe the crisis will likely serve as an inflection point for consumer migration online for wine purchases.”

“The past months during the Covid-19 pandemic massively increased awareness of online models and increased the perceived legitimacy of online within the wine category,” he added.

For the year to 31 March pre-tax losses nearly halved to £5.4m from £9.9m the previous years, shares in the group rose by 6% and revenues climbed 13.7%.

Devlin said: “I believe the enduring impact of Covid-19 will be to accelerate trends towards direct, online models in categories like wine.”




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