This time of year brings an increase in job opportunities for postal staff as we rush to get seasonal cheer through the letter boxes of friends and families. Cards have proven to be the most popular product to be sent throughout December since 2014, calendars second, according to a recent customer analysis from FunkyPigeon.com.
The Royal Mail say almost 80 percent of people would rather receive a traditional Christmas card than an e-card, according to research.
The latest GCA Market Report shows that in 2017 the UK public spent £1.7 billion on greeting cards. Nearly 100 million Christmas single cards were sold, bringing the total for the Christmas card market to one billion cards sold in the UK. It’s estimated that each Briton sends an average of 16 cards at Christmas each year.
A tool that holds the data has been published for the festive occasion and tells us the most generous names of who sends the most cards with Sarah being in the top spot.
The Queen is known for sending personalised Christmas cards of her own with the family portrait, however Elizabeth is 56th on the list of top card senders, three places in front of Kate and 764 places in front of Meghan.
Funky Pigeon have also investigated regions and cities, which has given insight into the most giving areas across the UK at Christmas time:
The British capital came out in first place with Edinburgh in 18th and Cardiff ranking 28th. Further down the rankings were Middlesbrough and Sunderland in the last two positions on the top 50 list.
One of the most iconic UK cities, Newcastle, ranked quite fairly with Geordie’s being the 15th most generous city for sending cards.
When looking further at city comparisons, the most prominent educational towns, Cambridge and Oxford, ranked 67th and 107th place respectively sparking a new comparison for the two cities other than their profound heritage in English history and of course being lead University towns.