With the official launch of Greatview Planet in June this year, Greatview is responding to the growing demand for sustainable packaging solutions for liquid dairy and non-carbonated beverages. Greatview Planet expresses Greatview’s contribution to the development of the circular economy by increasing the share of renewable, wood-linked material in the packaging.
Made primarily from FSCTM-certified paperboard, Greatview’s aseptic packaging material has sustainability at its heart by using natural feedstock from sustainably-managed forests and other controlled sources. To protect the product inside, the cartons are laminated with polymers. With Greatview Planet, Greatview increases the share of renewable content linked to the forest by using bio-attributed, mass-balanced polymers made from tall oil based bio-naphtha, fully certified to the globally recognised RSB (Roundtable on Sustainable Biomaterials) Standard. Tall oil is a residue of the pulping process and originates from forests.
Victor Lee, International Director of Greatview states: “At Greatview we see sustainability as an integral part of our business model and our commitment to develop long term value for our customers, retailers and consumers. We have invested substantial efforts into finding our way to drive the circular economy.
“Greatview Planet is an important milestone that we are proud of. It saves fossil resources and helps to decarbonise the value chain. Greatview Planet is produced in Germany and is Greatview’s first product with its own sustainability position, dedicated to serving international market needs. For the development of this product innovation, we have partnered up with leading companies in the bio-based chemical industry, industry. Greatview Planet is the result of the common commitment and ambition of all three parties engaged to drive sustainability.”