Home Business News Has Apple convinced industry experts they can compete with Netflix?

Has Apple convinced industry experts they can compete with Netflix?

by Peter Smyth Tech Journalist
26th Mar 19 10:51 am

An industry expert has said Apple may not be able to offer the same services as Netflix when they launch Apple TV streaming service.

The tech giant showcased a range of Hollywood stars from film make Steven Spielberg, Reese Witherspoon and Jennifer Anniston as they announced they’re to make original films, show and documentaries.

Martin Garner, senior vice president at analyst firm CCS insight said, “Apple’s TV+ original content programme launches in fall 2019, focusing on quality story-telling. This gives it a clear position in the market, which will produce some hit shows.

“But it will lack the full range and diversity of content available through Netflix, Amazon and others, and that is set to limit its appeal.

“With no pricing details given, and no details of its financial commitment to original content, Apple has yet to convince the world that its service can line up alongside Netflix and attract significant numbers of paying consumers.”

Garner added, Apple’s most innovative launch today was Apple Card, offering a range of disruptive credit card features available through the Wallet app, 2% back in cash on most purchases, and a titanium physical card which looks set to become a highly aspirational item.”

During Apple’s live event in California they also unveiled a gambling subscriptions service called Apple Arcade.

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