Want the best Christmas pies? Head to ALDI. Yes, you read that right.
In an annual taste test by Which?, ALDI’s Christmas mince pies beat the likes of Fortnum & Mason and Selfridges.
Aldi’s £1.69 Specially Selected 6 Luxury Mince Pies beat Selfridges and Fortnum & Mason’s traditional mince pies that start from £12.95.
Judges said ALDI’s pies were “lush, spicy and juicy, while the rich golden pastry is thin, crisp and light” compared to Fortnum and Mason’s “flat-tasting, soft and crumbly” pastry.
The news comes after ALDI’s market share increased from 3% to 3.9% in the 12 weeks to 10 November.
Lidl’s £1.79 Snowy Lodge Luxury Mince Pies and Marks & Spencer’s Handcrafted Ultimate All Butter Mince Pies took joint second place.
The contest also saw Moet & Chandon and Veuve Clicquot Champagnes losing to English sparkling wines.
Marks & Spencer’s English Sparkling Vintage 2009 by Ridgeview and Ridgeview Bloomsbury 2010 scored 79% and 78% respectively.
Moet & Chandon Imperial Brut NV and Veuve Clicquot Ponsardin Brut NV scored 77% each.
Waitrose’s £21.99 Blanc de Noirs Brut NV came first in the best Champagne category, beating Moet & Chandon Imperial Brut NV at £32.99 and the £36.99 Veuve Clicquot Ponsardin Brut NV.
The Co-operative’s £9.99 Prosecco DOC Special Cuvee Brut was voted the best the sparkling wine and the Tesco Finest Prosecco DOC took the second spot.
Which? executive director Richard Lloyd said: “With the rising cost of living squeezing so many household budgets, it’s good news that you don’t have to splash out to get good quality food and drink for Christmas.”
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