Home Business News Chelsea FC looses major sponsorship deal due to ‘the current circumstances’ amid government sanctions

Chelsea FC looses major sponsorship deal due to ‘the current circumstances’ amid government sanctions

by LLB staff reporter
12th Mar 22 5:24 pm

Chelsea Football Club has lost a major sponsorship deal with Hyundai after the British government imposed strict sanctions on Roman Abramovich for his close ties with the Russian President Vladimir Putin.

Hyundai said in a statement, “Through our partnership with Chelsea FC, we are proud supporters of the players, the fans and grassroots football.

“However, in the current circumstances, we have taken the decision to suspend our marketing and communication activities with the Club until further notice.”

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Three have already pulled their sponsorship from Chelsea and Nike are still partnered with the club.

Chelsea training kit sponsor Trivago have said they will remain committed to the club and hope a new buyer can be found for the club soon.

A statement from the company reads, “As a global travel brand, we believe in connecting and bringing people together.

“These are values shared by Chelsea Football Club, an institution that is now 117-years-old with a tradition so vitally important to its fans and communities, both locally and globally, and that is why we decided to partner with the Club last year.

“The uncertainty over the current ownership situation of Chelsea FC has been challenging.

“Moving forward, it is important to us to continue supporting the club, the fans and community along with the essential work that the Chelsea Foundation does to help those in need.

“We are looking forward to a transition of ownership as soon as possible and want to support the club in this process.

“We will provide any update to our business relationship if and when appropriate.”

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