Home Business NewsBusiness Tim Cook launches the "best iPhone ever created" – here's what you need to know about it

Tim Cook launches the "best iPhone ever created" – here's what you need to know about it

8th Sep 16 10:00 am

Introducing the new iPhone

Tech goliath Apple launched the iPhone 7 and iPhone 7 Plus last night sending the tech world into a tizzy.

CEO Tim Cook launched a new iPhone without a traditional headphone socket. He said that it will instead use a lightning connector instead.

The new iPhone comes in a new jet black colour which made analysts happy. The biggest announcement yesterday was the iPhone 7 having a larger version has a dual camera.

Apple boss Tim Cook hailed the new handset as “the best iPhone we’ve ever created”.

The two devices – the 4.7 inch iPhone 7 and 5.5 inch iPhone 7 Plus – are also water and dust resistant.

What the analysts said:


“The current difficulties with the EU will have little bearing towards the iPhone 7 at this juncture,” predicted Ben Wood from the CCS Insight consultancy.

“But the dispute will drag on for years, and if sentiment turns against Apple that could have major implications for the brand.

“For now, there’s a strong argument that the iPhone 7 is more than an iterative update.

“Upgrades are all important to Apple and for consumers coming from an iPhone 5S or iPhone 6, the iPhone 7 will feel like a considerable step up.”

Quick overview of what Apple launched last night:

Key things to know

  • Stereo speakers
  • Water and dust resistant
  • Longer battery life: Apple says the 7’s battery will last two hours longer than the 6, and the 7 Plus battery lasts one hour more than the 6 Plus.
  • Comes in jet black, black, gold, silver, rose gold
  • A10 Fusion chip with a 64-bit four core CPU
  • Storage: 32GB, 128GB, 256GB
  • Cost: Starts from £599
  • Key dates: ordering on Sept 9, shipping on Sept 16


The new camera has optical image stabilisation and a 6 element lens with f/1.8 aperture. Apple claims it’s 60% faster than previous iPhones. The iPhone 7 has a single lens camera; the 7 Plus has a dual lens camera (wide angle and telephoto).

On the iPhone 7 Plus there’s a new ‘portrait’ effect on the camera to add depth of field to photos.


Headphones will connect via the Lightning port. A free set comes with with the phone, plus an adaptor for traditional 3.5mm jack headphones

Apple is also releasing their new AirPods – wireless headphones (with a microphone) that have infrared sensors that detect when they’re in your ear and only play then.

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